About the digital t.

Hi everyone, welcome to the digital T.! My name is Tessa and my journey in the online space started back in college at the University of Missouri’s Journalism school. Through countless strategic communication courses, I fell in love with social media strategy and digital marketing. Participating in many student orgs and internships, I learned all kinds of fun tips and tricks to enhance social media marketing campaigns and organic growth.

After college I left the midwest and headed down to Austin, Texas in search of a growing community that was passionate about their history & creativity (oh... and also for the warm weather).

In 2023 I stepped away from the corporate life and started a Virtual Assistant business, helping clients with different marketing needs- from social media management, video editing, paid ad placement and Canva designs to email copy, blog writing, funnel creation, website design & more.

Now, launching the digital T., a creative agency that focuses on the unique connection between social media strategy and content creation, I am excited to hone in on everything I've learned in the past 5+ years in the digital marketing space.

My mission is to help businesses feel confident online and build the social media experience their customers are craving.

past client work

  • Swinco Jewelry | 2024

    Social Media Strategy & Content Creation for local ATX business owner, Sydney. She now has 30+ pieces of content from story templates, photos and reels for her social media

  • FitBet Challenges | 2024

    Startup Founder, Justin S. was looking for a tailored social media strategy for his new app. He walked away with an optimized bio, list of hashtags, a 30 day content plan and better understanding of marketing funnels & target audience.

  • MGX | 2023

    The Matt George Experience was an all-encompassing communications role where I helped Matt with all aspects of marketing, branding and communications. Work: electronic press kit, physical event marketing materials, merch store, 5 social channels, website & blog copy, email marketing & event planning.

  • CIE | 2023

    CIE is a volleyball team in central Illinois that was looking for social media management. ROLE: Helping the team create fun content, copywriting, hashtag research, scheduling and posting weekly.

  • MOMENTUM NEWSLETTER | 2023

    The owner of the weekly AI & Tech Newsletter, Momentum, reached out to start an online presence. Starting the account from scrarch, I created reels, canva posts, and paid ads to help build awareness.

  • Start Smooth | 2023

    Marketing agency, Start Smooth, was looking for a start to their Instagram account. They specialize in website design, social media, automations, blog writing and more. I helped start their social media journey with posting strategy, Canva creation, reels & templates.

  • KG Virtual Co | 2023

    Virtual Assistant, Kiersten was looking for a quick upgrade to her social branding! I reached out and helped her with a quick rebrand of her rand colors and font for her socials!

  • Shady Gators | 2023

    Lake of the Ozarks bar, Shady Gators, was looking to revive their blog to gain exposure for all of their live music, delicious deals and large-scale events. I wrote 20 blogs over their 6-month summer season that reached thousands of people!

  • Mikayla Bernstein | 2023-2024

    Mikayla is a Chicago-based home organizer and sylist that needed help showing off her amazing style through her email newsletters & Instagram captions!

“Tessa provided pivotal insights, critical planning, and fundamental structure. The Digital T is an absolutely invaluable resource in this ever-evolving digital world!”

Justin S. Fitbet Challenges

“Tessa always has amazing ideas and I needed some branding help for my page!!! She reached out and offered to help and she did not disappoint!! Because of her my page looks so much better and much more ME. Highly recommend if you need branding or even social media help!”

Kiersten G. Virtual Assistant

“I loved working with the digital T! Tessa is organized, a joy to be around, and knows her stuff! She helped me with new ideas & matched them with strong content. Would definitely work with here again!”

Sydney W. Swinco Jewelry

“Tessa was the right person at the right time to get my business off to a great start. She handled so many aspects of my brand that it felt good to have a trustworthy partner in a time of urgency.”

Matt G. Nonprofit Prophet

“Tessa helped me get off the ground with Start Smooth, the Momentum newsletter, and now my Saas app that is launching soon. She consistently gives input, ideas and runs with what she has.”

Evan F. Start Smooth